zebra – Rubean

Zebra Sales 2026 with SoftPOS

Rubean SoftPOS is

What is SoftPOS?

When a merchant traditionally accepted card payments, a dedicated merchant terminal hardware device was required.

SoftPOS does solves this problem in software, in app form, compatible with all Android and iOS devices that have a built-in NFC antenna.

Details

Traditionally, a separate dedicated hardware device: Conventional merchant terminals solve the security in hardware, saying they have a sealed, active tamper-protected microprocessor that deletes the cryptographic keys which are needed for processing card data, rendering the merchant terminal unusable, if anyone attempts to remove the seal.
Pressure from China: Since the 2010s, AliPay and WeChat Pay have rapidly spread as national payment systems in China. They bring together merchants and consumers and do not require a card scheme as an intermediary. Payment in brick-and-mortar stores works by scanning QR codes using smartphones, without conventional merchant terminals.
PCI MPoC Standard: Since 2017, the card schemes (Mastercard, Visa, etc.) and, since 2023, their umbrella organization, the Payment Card Industry (PCI), have followed suit and introduced a standard under the term MPoC (Mobile Payment on Commercial off the shelf devices), which allows contactless (NFC) payments to be accepted on everyday devices such as smartphones and hand scanners, thus creating the basis for growth similar to that seen with competing Chinese payment systems.
Protection requirements: Unlike national payment systems, international card schemes recognize the identity of consumers but cannot verify it. This is left to the card-issuing banks, which authenticate consumers using digitally signed cardholder data (card number and expiration date) and card PIN. The transmission of this security-sensitive data must be protected via everyday devices (commercial off-the-shelf = COTS devices) in the same way as via traditional merchant terminals.
SoftPOS task: It is the responsibility of SoftPOS providers to protect cardholder data and card PINs on everyday devices to the same extent as traditional merchant terminals. This is achieved through ongoing security monitoring of the everyday device and so-called white box cryptography, which protects cryptographic keys on the everyday device by automatically replacing the master encryption keys at regular intervals.

Payment process:

1. After having completed the shopping list, Merchant checks out to Rubean App on the Zebra device
2. Consumer taps card & eventually enters card PIN
3. Transaction data sent to Rubean Payment Gateway
4. Transmission of data to Acquirer
5. Via Card Schemes, who know the card holder, Acquirer requests Payment Authorization from the Card Issuer
6. Acquirer reports Authorization to Rubean Payment Gateway
7. Rubean Services send Receipt data to Rubean App
8. Rubean App sends Receipt data to Cash Register for Consumer
9. Once a day, Acquirer and Card Issuer clear their bank accounts
10. The Payment is debited on the Consumer’s account
11. and credited on the Merchant’s account

Where is Rubean SoftPOS used today?

Industries

Transportation & Logistics

One major European postal service: Rollout in progress on up to 100,000x Zebra TC57 devices
Other major European postal services: Project with more than 12,000 devices
DPD CZ: Live on 3.654x TC26
Correos – Spanish postal service: Live on 25,000 Honeywell devices
Live: GLS (ES), DPD (ES, CZ), ExpressOne (HU)

Retail:

Hospitality

Regions

How can I sell more Zebra devices with Rubean SoftPOS?

Figures

Role of Rubean

Compliance with standards

Security, defined by PCI MPoC: Rubean SoftPOS is approved for Android 8 and above to the greatest extent possible

Usability, defined by EMVCo Level 1 (NFC antenna strength).

For new deployments, i.e., when rolling out new devices, Visa currently requires commercial off-the-shelf (COTS) devices to have stronger NFC reading performance than Mastercard. While classic POS terminals must be able to read NFC cards or wallets in accordance with EMVCo L1 at a distance of up to 4 cm, COTS devices are subject to a reduced range (RR).
For VISA: RR2 (2 cm) for mobile computers (TCxx, PS30) and L1 for tablets and kiosks
For Mastercard: RR1 (1 cm) for mobile computers, tablets, and kiosks

Why Rubean SoftPOS?

"It just works" through highest SLAs, reliable double payment prevention, and strong customer focus => Customers switched to Rubean (Deichmann, Spanish Post Office, …)
Acquirer agnostic – 20+ supported acquirers: Fiserv, Payone, Elavon, GP, Payten, etc. Support for local card schemes (girocard, Carte Bancaire, etc.)
Easy to scale – certified fully-automatic rollout & simple ECR and acquirer integrations
The only SoftPOS provider that can display the PIN pad on dual screens (ELO) in a security-compliant manner only to the consumer. Modern & centrally configurable UI,
From SMEs to large corporations – one configurable solution

Empower your Business with seamless Digital Payment Solutions

Explore how our cutting-edge digital payment solutions can transform your business. Whether you need detailed information, want to try our app, or get in touch with us, we‘re here to help you enable secure and easy payments for everyone, everywhere.

For prospects

Rubean brochure

For investors

Company overview

Test the rubean App

Download rubean pay